How does machine learning improve predictions?

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Supervised and Unsupervised Learning are two primary types of machine learning, differing mainly in hThe primary goal of a data science project is to extract actionable insights from data to support better decision-making, predictions, or automation—ultimately solving a specific business or real-world problem.

Machine learning (ML) improves predictions by enabling systems to learn from data and automatically adjust their models to make more accurate forecasts over time—without being explicitly programmed for every scenario.

How it works:

  1. Pattern discovery – ML algorithms analyze historical data to find patterns and relationships between variables.

  2. Model training – The algorithm uses these patterns to create a mathematical model that represents the data.

  3. Prediction – When given new, unseen data, the model applies learned patterns to make predictions.

  4. Continuous improvement – As more data becomes available, the model can be retrained to improve accuracy and adapt to changes.

Advantages over traditional methods:

  • Handles complexity – ML can process large, multi-variable datasets where relationships aren’t obvious.

  • Adaptive – Models can evolve as new trends emerge.

  • Automation – Reduces the need for manual rule-setting and guesswork.

Example:

  • In sales forecasting, a traditional approach might use fixed formulas.

  • ML can analyze past sales, marketing campaigns, seasonality, and customer behavior to dynamically adjust predictions as new data comes in.

In short, machine learning turns experience (data) into knowledge (patterns) and uses that to make smarter, more accurate predictions.

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